I was tasked to train myself in selling cufflinks by next week. Therefore, I have decided to do some research on how to make a customer pay hundreds of dollars for a pair of cufflinks. How to justify the exhorbitant price they are paying. I'd start with tateossian.
WHO’s TATEOSSIAN?
- Tateossian was established in 1990
- His unique and original style has revolutionized the cufflink industry.
- Fun, functional and fashionable cufflink designs have soon gained him the accolade
- “The King of Cufflinks”.
- One of the world’s leading jewellery and accessories brands.
- Based in London, sells in 45 countries around the world within the most prestigious, fashionable boutiques and department stores.
- In 2001, Tateossian opened its first stand-alone retail boutique at The Royal Exchange in the City of London, followed by its flagship store at The Duke of York Square on the King’s Road in Chelsea in 2004
WHAT ARE THEIR CUFFLINKS LIKE?
- luxury product with a unique design ethos.
- Distinctive signature, constantly reflecting and reinterpreting trends in fashion.
- Designs are contemporary, but unusual, fashion-forward, but timeless.
- Exquisitely and individually hand-crafted, with an uncompromising level of quality
WHY SHOULD I PAY SO MUCH? - HALLMARKING!
For the manufacturing of jewelry and silverware, precious metals are not used in their purest forms. Instead, they are alloyed with other metals. It is not possible to discern by sight or by touch what the precious metal content of an alloy is.
In the UK, the consumer enjoys a guarantee of the precious metal content through the 700-year-old practice of an independent third party: Hallmarking.
The 1973 Hallmarking Act makes it unlawful to describe an item over a certain weight as gold, silver or platinum without an independently applied Hallmark.
• All Silver articles weighing more than 7.78 grams must be hallmarked.
• All Gold articles weighing more than 1 gram must be hallmarked.
• All Platinum articles weighing more than 0.5 grams must be hallmarked.This mark is known as the fineness or purity mark and describes the precious metal content, expressed in parts per thousand.
THE MATERIALS?
Innovative materials!- Including semi-precious stones, fiber optic glass, and CRYSTALLIZED™ - Swarovski Elements, are mixed and paired in unique combinations.
Crystals- All crystal RT products are made with CRYSTALLIZED™ Swarovski® Elements.
Enamel- A widely used material within the RT collection. It is produced with specialized cold setting techniques, in order to create and build resilience and durability.
Fiber Optic Glass- This is one of the RT collection’s signature materials. It is produced from a fusion of millions of transparent fibers, effective for transmitting light. These are then injected with a variety of colors, hand-cut and polished into the desired shape. This is a very precise and labor-intensive technique, whereby the material is embedded, flush into the metal, to create an evenly finished surface. On other occasions, combinations of fiber optic glass colors are inlayed together to create interesting patterns before being flush into a cufflink. Both of these processes are carried out entirely by hand.
Fresh Water Pearl- A Fresh Water Pearl is formed in a mollusk that lives in fresh water, rather than salt water. Freshwater pearls come in various pastel shades of pink, peach, lavender, plum, purple and tangerine; as well as white and black.
Gold- The most malleable and ductile of all metals. Due to its softness, gold is often alloyed with other base metals. The carat is the indicator of the amount of gold present in an item/piece, with 9ct being the lowest amount and 24ct being the highest. Gold is of yellow color when in mass, although when finely divided it can be found in shades of black, ruby and even purple. It is found in sea water, although even in these modern times, no economic process has been designed to extract it from its source. The primary use of gold throughout the world still remains currency, considered so valuable that we measure all other values by it.
Mother of Pearl- This is produced from calcium carbonate, from the lustrous lining in the shells of sea substances such as pearl oysters and mussels. This lining occurs in tones of milky white.
Colors available are Blue, Pink and white.
Onyx- Formed by layered deposits of limestone, the name translates from the Greek word meaning ‘fingernail’. Onyx is black and occurs in parts of Africa, Argentina and Mexico.
Rhodium- All RT products are rhodium plated. Rhodium is a precious metal, deriving from the platinum family. Rhodium plating allows the product to have a hard, corrosion-resistant, silver-like coating. Its finish is highly polished and, most importantly, non-tarnishing.
Silver- A malleable material, which can often be found - along with copper, lead and gold - in rocks. It is most commonly found in Mexico, Canada, Peru and the United States. The most outstanding feature of silver is its luster, which - when untarnished - can give a brilliant white shade. In ancient times, silver was valued more highly than gold. Its name comes from the Anglo-Saxon word Seolfer but it’s also related to the German word Silber and the Dutch word Zilfer. Its chemical symbol, Ag, derives from the Latin word for silver, argentum. Sterling silver contains 92.5% silver with the remainder being copper and a nominal amount of other base metal.
MORE SALES TALK?
… are a great accessory for a night out.
The simple design but striking combination make them a great set of cufflinks for a wedding.
They are sure to impress
For men and women who are confident with their own sense of style, and choose key pieces each season to reflect and underscore their individual sensibility and approach to fashion.
WHO’s TATEOSSIAN?
- Tateossian was established in 1990
- His unique and original style has revolutionized the cufflink industry.
- Fun, functional and fashionable cufflink designs have soon gained him the accolade
- “The King of Cufflinks”.
- One of the world’s leading jewellery and accessories brands.
- Based in London, sells in 45 countries around the world within the most prestigious, fashionable boutiques and department stores.
- In 2001, Tateossian opened its first stand-alone retail boutique at The Royal Exchange in the City of London, followed by its flagship store at The Duke of York Square on the King’s Road in Chelsea in 2004
WHAT ARE THEIR CUFFLINKS LIKE?
- luxury product with a unique design ethos.
- Distinctive signature, constantly reflecting and reinterpreting trends in fashion.
- Designs are contemporary, but unusual, fashion-forward, but timeless.
- Exquisitely and individually hand-crafted, with an uncompromising level of quality
WHY SHOULD I PAY SO MUCH? - HALLMARKING!
For the manufacturing of jewelry and silverware, precious metals are not used in their purest forms. Instead, they are alloyed with other metals. It is not possible to discern by sight or by touch what the precious metal content of an alloy is.
In the UK, the consumer enjoys a guarantee of the precious metal content through the 700-year-old practice of an independent third party: Hallmarking.
The 1973 Hallmarking Act makes it unlawful to describe an item over a certain weight as gold, silver or platinum without an independently applied Hallmark.
• All Silver articles weighing more than 7.78 grams must be hallmarked.
• All Gold articles weighing more than 1 gram must be hallmarked.
• All Platinum articles weighing more than 0.5 grams must be hallmarked.This mark is known as the fineness or purity mark and describes the precious metal content, expressed in parts per thousand.
THE MATERIALS?
Innovative materials!- Including semi-precious stones, fiber optic glass, and CRYSTALLIZED™ - Swarovski Elements, are mixed and paired in unique combinations.
Crystals- All crystal RT products are made with CRYSTALLIZED™ Swarovski® Elements.
Enamel- A widely used material within the RT collection. It is produced with specialized cold setting techniques, in order to create and build resilience and durability.
Fiber Optic Glass- This is one of the RT collection’s signature materials. It is produced from a fusion of millions of transparent fibers, effective for transmitting light. These are then injected with a variety of colors, hand-cut and polished into the desired shape. This is a very precise and labor-intensive technique, whereby the material is embedded, flush into the metal, to create an evenly finished surface. On other occasions, combinations of fiber optic glass colors are inlayed together to create interesting patterns before being flush into a cufflink. Both of these processes are carried out entirely by hand.
Fresh Water Pearl- A Fresh Water Pearl is formed in a mollusk that lives in fresh water, rather than salt water. Freshwater pearls come in various pastel shades of pink, peach, lavender, plum, purple and tangerine; as well as white and black.
Gold- The most malleable and ductile of all metals. Due to its softness, gold is often alloyed with other base metals. The carat is the indicator of the amount of gold present in an item/piece, with 9ct being the lowest amount and 24ct being the highest. Gold is of yellow color when in mass, although when finely divided it can be found in shades of black, ruby and even purple. It is found in sea water, although even in these modern times, no economic process has been designed to extract it from its source. The primary use of gold throughout the world still remains currency, considered so valuable that we measure all other values by it.
Mother of Pearl- This is produced from calcium carbonate, from the lustrous lining in the shells of sea substances such as pearl oysters and mussels. This lining occurs in tones of milky white.
Colors available are Blue, Pink and white.
Onyx- Formed by layered deposits of limestone, the name translates from the Greek word meaning ‘fingernail’. Onyx is black and occurs in parts of Africa, Argentina and Mexico.
Rhodium- All RT products are rhodium plated. Rhodium is a precious metal, deriving from the platinum family. Rhodium plating allows the product to have a hard, corrosion-resistant, silver-like coating. Its finish is highly polished and, most importantly, non-tarnishing.
Silver- A malleable material, which can often be found - along with copper, lead and gold - in rocks. It is most commonly found in Mexico, Canada, Peru and the United States. The most outstanding feature of silver is its luster, which - when untarnished - can give a brilliant white shade. In ancient times, silver was valued more highly than gold. Its name comes from the Anglo-Saxon word Seolfer but it’s also related to the German word Silber and the Dutch word Zilfer. Its chemical symbol, Ag, derives from the Latin word for silver, argentum. Sterling silver contains 92.5% silver with the remainder being copper and a nominal amount of other base metal.
MORE SALES TALK?
… are a great accessory for a night out.
The simple design but striking combination make them a great set of cufflinks for a wedding.
They are sure to impress
For men and women who are confident with their own sense of style, and choose key pieces each season to reflect and underscore their individual sensibility and approach to fashion.
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